About Smart Tourism

Smart Tourism offers marketing consultancy, digital and social media communications and project management services exclusively for the tourism sector. Smart Tourism is led by Lesley Judge (Msc, MCIM and Chartered Marketer) who works together with a small group of quality associates to offer a wide range of marketing and project management services, with specialist expertise in providing communications for destinations and tourism groups. This way Smart Tourism is able to provide a flexible, comprehensive and completely tailor-made service across a range of areas, always focused on individual client needs to ensure a high quality, results-led service.

Our Experience

Our experience comes from over 15 years of hands-on work in marketing, project management and business development in the inbound tourism industry, both business to business and customer-facing roles – in Scotland and abroad. We have experience of working in the travel trade from the perspective of group operations, selling and presenting UK travel and tour services to a range of overseas markets, conducting customer and competitor research, creating and carrying out targeted marketing and promotional campaigns, creating and maintaining successful trade partnerships and developing, driving and improving online business.

We work with award-winning tour operators such as Jacobite Experience Loch Ness, destination marketing organisations including Love Loch Lomond and organisations including Tourism Intelligence Scotland (TIS) and ASVA (Association of Scottish Visitor Attractions).  Our small team of associates comprises specialists in analytics and SEO for the hospitality sector as well graphic design and copy-writing services.

What we’re working on now

Current projects include social media strategy, content creation and digital marketing projects for destinations and tour operators, and the creation and development of business to business resources for academic and business projects.