About Smart Tourism

Smart Tourism

Smart Tourism offers marketing consultancy, digital and social media communications and project management services exclusively for the tourism sector. Smart Tourism was founded by Lesley Judge (Msc, MCIM, Chartered Marketer) in 2011. Lesley works together with experienced associates to offer a wide range of marketing and project management services, with specialist expertise in providing digital communications and business development for destinations and tourism groups. This way Smart Tourism is able to provide a flexible, comprehensive and completely tailor-made service across a range of areas, always focused on individual client needs to ensure a high quality, results-led service.

Our Experience

Our experience comes from over 20 years of hands-on work in marketing, project management and business development in the inbound tourism industry, both business to business and customer-facing roles – in Scotland and abroad.

  • Managing long-term and short-term projects for public and private sector
  • Project management of website design and digital media communications
  • Social media curation and digital skills training
  • Digital marketing communications and e-marketing
  • Planning and delivering tourism events
  • Developing, driving and improving online business
  • Product development, resource development such as business case studies

Our clients and projects include the Destination Leaders Programme, ETAG, Targeting Innovation, Loch Ness by Jacobite, Love Loch Lomond, ASVA (Association of Scottish Visitor Attractions) and Women in Tourism.  Our small team of freelance associates comprises specialists in analytics and SEO for the hospitality sector as well graphic design and copy-writing services.

As tourism is our passion and we’ve worked in this industry for several years, we strongly believe in “paying it forward” by offering our expertise to travel and tourism communities including Scotlandhour, Travel Massive and Women in Tourism.

Smart Tourism has considerable experience of and is committed to community building through digital communications and delivering business and networking events.

What we’re working on now

Current projects include delivery of digital skills training for SME’s, development of B2B tourism resources and case studies, managing tourism websites and digital content curation, and the development of data and tourism intelligence research projects.