Online Marketing Strategy in Travel and Tourism
An effective, attractive online presence is fundamental for tourism businesses in order to attract and retain customers, offer secure online sales to customers, promote excellent customer service and generate awareness of products and services. Effective measurement and tracking are a key part of any online activity and need to be set up properly in order to provide relevant customer and sales data for marketing and planning. Social media communication channels including Twitter, Facebook, YouTube and LinkedIn can be used to attract new customers, develop customer service, communicate with existing customers and more.
Working out an integrated digital strategy and getting social media to work for your business, measuring your activity and knowing where to start can be a challenge – depending on your needs we can work with you to help get you started or assist with various stages of activity, from strategy implementation, devising KPI’s, tracking performance or creating content plans. We can offer flexible, cost-effective packages and options including training and evaluation.
- Online tourism strategy review and formulation
- Website audit and report recommendations
- Recommendations for SEO, PPC and tracking measures
- Social media strategy and account management